Ronda Conger: Leading with Purpose, Speed, and Heart at CBH Homes

Ronda Conger’s leadership story is not one built on waiting for opportunity. It is built on choosing it. As Vice President of CBH Homes, she has shaped a career defined by consistency, action, and an unwavering belief that leadership begins long before a title appears. Her journey reflects a modern style of leadership, one that blends performance with purpose and business growth with human impact.

In an industry known for its cycles and constant change, Conger has emerged as a steady force who thrives in motion. She is known for showing up every day with clarity, energy, and a deep commitment to people. At CBH Homes, one of the leading homebuilders in its market, her influence extends beyond operations and strategy. It reaches into culture, community, and the way leadership is practiced across the organization.

Conger’s approach has helped position CBH Homes as more than a homebuilding company. Under her leadership, it operates with the mindset of a forward-thinking organization that values speed, adaptability, and innovation while staying grounded in service and integrity.

Choosing Leadership, Not Waiting for It

Ronda Conger’s career has been shaped by a defining belief: leadership is not something granted; it is something earned. Early in her journey, she recognized that waiting for permission or validation was not a strategy for growth. Instead, she focused on work ethic, reliability, and the discipline of showing up, even when recognition was not immediate.

She learned to lead from wherever she stood, understanding that influence comes from action, not position. This mindset became the foundation of her leadership style and continues to guide how she builds teams and develops talent at CBH Homes. She believes that a seat at the table is earned through consistency, contribution, and the willingness to take responsibility.

That belief has also shaped the culture around her. Conger encourages individuals at every level to step forward, take ownership, and act like leaders long before they carry the title. In doing so, she has helped create an environment where initiative is valued and growth is expected.

A Leadership Style Rooted in Service and Accountability

Conger’s leadership philosophy is grounded in service. She views leadership not as authority, but as responsibility. For her, the role of a leader is to serve the team, the customer, and the community with equal care. This belief is reflected in the way she makes decisions and sets priorities.

One initiative that captures this philosophy is CBH Hearts Across the Valley, a community-focused effort that reflects Conger’s belief that businesses have a responsibility to give back. The initiative is not about visibility or branding. It is about showing up for the community and using the company’s platform to make a real difference.

At the same time, Conger pairs service with accountability. She holds herself and her teams to high standards and believes that a strong culture is built through clarity, consistency, and follow-through. She leads with directness and purpose, creating an environment where expectations are clear and performance matters.

Her leadership style also emphasizes empowerment. She focuses on helping people recognize their own potential and step into leadership roles. For Conger, success is not measured by personal recognition but by the growth of those around her.

Innovation as a Mindset, Not a Trend

In a traditional industry like homebuilding, innovation is often associated with materials or design. Conger views it more broadly. At CBH Homes, innovation is a mindset that touches every part of the business.

She often describes the company as a tech-driven organization that happens to build homes. This perspective has opened the door to new tools, systems, and approaches that improve efficiency and elevate people rather than replace them. Conger is especially focused on how technology, including AI, can support teams, streamline processes, and create better outcomes for customers.

Her approach to innovation is practical and fast-moving. She encourages testing new ideas, learning quickly, and adjusting without fear of failure. For Conger, standing still is the biggest risk. Progress comes from movement, speed, and a willingness to rethink how things have always been done.

This mindset has helped CBH Homes remain agile in a challenging market. By embracing innovation early and often, the company has been able to adapt to change while maintaining quality and consistency.

Navigating Challenges with Speed and Adaptability

The homebuilding industry is shaped by factors that leaders cannot control. Interest rates shift, supply chains tighten, tariffs emerge, and market conditions change with little warning. Conger approaches these challenges with a clear and confident attitude.

Her response is rooted in adaptability. Rather than resisting change, she moves toward it. She believes challenges are inevitable, but how leaders respond determines outcomes. At CBH Homes, this means moving quickly, staying flexible, and encouraging teams to think differently.

Conger promotes a culture where learning is constant, and comfort is avoided. She believes that growth happens when teams are challenged and supported at the same time. By staying open to new ideas and tools, her teams are better prepared when obstacles arise.

Her personal motto reflects this mindset. She embraces challenges rather than fearing them and encourages others to do the same. This approach has helped CBH Homes navigate uncertainty while continuing to grow and evolve.

Building Impact That Lasts

For Conger, impact is not a short-term result. It is something built over time through intention and integrity. She often returns to one guiding question: how does this make life better for the team, the customer, or the community?

This question shapes how CBH Homes operates. The company focuses on building homes people are proud of, careers people can grow in, and communities that are designed to last. Conger believes that sustainable success only comes when businesses give more than they take.

Integrity and consistency are central to her approach. She understands that trust is built through everyday actions, not grand statements. By aligning values with behavior, she has helped foster long-term relationships with customers, partners, and employees.

Her commitment to impact extends beyond business outcomes. It includes creating environments where people feel supported, challenged, and valued. In her view, this human focus is what drives lasting success.

Milestones Defined by People, Not Awards

While Conger has received recognition for her leadership and influence, she views awards as secondary to impact. What matters most to her is knowing that she has helped others grow, step into leadership, and recognize their own potential.

She measures success by the environment she helps create. An environment where people succeed, feel empowered, and are encouraged to lead with confidence. For Conger, this is the legacy that lasts.

She believes that leadership recognition is meaningful only when it reflects real influence. The ability to shape culture, develop talent, and make a difference in people’s lives is what gives any milestone true value.

A Vision Focused on Scaling Leadership

Looking ahead, Conger’s vision is centered on scaling leadership. She is focused on developing strong leaders at every level of the organization and expanding CBH Homes’ impact in the communities it serves.

She sees the future of leadership as people-first and innovation-driven. By combining new tools with human insight, she believes organizations can grow without losing their values. Her goal is to continue pushing the industry forward while staying grounded in service and integrity.

Conger is also committed to helping the next generation of leaders step forward with confidence. She wants to create pathways for growth that encourage initiative, responsibility, and purpose.

Advice for the Next Generation of Leaders

Conger’s advice to aspiring leaders is direct and practical. She encourages them to stop waiting. Leadership does not begin with a title, a raise, or permission. It begins with action.

She believes that showing up early, doing the work well, and helping others without being asked are the habits that build influence. Leadership, in her view, comes to those who go first.

Her message is clear. Be someone worth following. Lead from where you are. The rest will follow.